About 1.6 million Canadians visited Mexico to spend vacations during the year 2011. It is 100 per cent increase in the number of travellers from Canada to Mexico from 2005. 22.67 million visitors travelled to Mexico from around the globe in 2011.
Rodolfo Lopez Negrete, chief operating officer of the Mexico Tourism Board believes that trend will continue in future as well. He said, “It’s a huge percentage of growth, and we believe that will continue to get better.”
There have been recent reports of violence involving Canadian staying in Mexican tourist resorts that may make Canadian rethink before choosing Mexico for family holidays.
Lopez Negrete visited Calgary and Vancouver in a bid to address the concerns over violence. He said tourism officials wanted to talk to Canadians, knowing an incident like the attack in Mazatlan “can tarnish the entire country.”
However, he believes that such incidents will not deter Canadian from visiting Mexico and said, “I don’t think Canadians will pull back.”
In fact Mexico is planning to boost the number of Canadians coming to Mexico from 15 per cent to 25 per cent during next five years.
Mexico is including the cultural attractions such as Mayan ruins along with the beautiful beaches and sunshine in the marketing campaigns to lure more international travellers.
Most Canadians prefer visiting Mexico due to affordable pricing and its proximity and Mexico Tourism Board wants to continue capitalizing on it to entice more travellers coming to Mexico from Canada.